Personalised gifting brand, My 1st Years, has opened its first international store in the heart of Switzerland’s capital at Leinenweberei Bern AG, Bubenbergplatz 7. Known for keepsakes, thoughtful gifts and elevated essentials for babies and children, My 1st Years is bringing its signature style and sentimentality to Swiss shoppers with the brand-new, dedicated boutique space.
Visitors can browse an array of bestselling products, soft toys, backpacks, hooded towels and blankets, all ready to be personalised to make them a one-of-a-kind gift. Award-winning wooden toys are also available.
Customers visiting the new store will be able to experience on-site personalisation every Friday and Saturday, and on all other days on order. Whether selecting a baby shower gift, a birthday treat or a keepsake for a first day at nursery, shoppers can see their items customised in real time.
Commenting is Kate Gamble, creative director at My 1st Years
“We’re thrilled to open our very first international store, a milestone that allows us to bring the magic of My 1st Years to even more parents, grandparents and loved ones. They can now experience the joy of choosing the perfect personalised gift in person. This is an exciting opportunity to further connect with our customers around the world, which is incredibly valuable to our brand.”
Key features of the brand’s Leinenweberei Bern boutique include in-store browsing with a curated collection of My 1st Years favourites, gift wrapping services, and a click-and-collect option for online shoppers.
For further information on My 1st Years, please click here.