JoJo Maman Bébé has launched its new The Gruffalo by JoJo collection for autumn/winter. Available in sizes from 0–3 months up to 6–7 years, the range features outerwear, accessories, pyjamas, and fashion.
Highlights include a chunky knit cardigan featuring a Gruffalo scene, modern new shapes such as a khaki green cord romper, soft and cosy borg jackets and accessories, and a T-shirt with a fun 3D pocket bag design. Other key pieces include button front dresses in jersey and chambray, and children’s wellies.

JoJo Maman Bébé also released the largest official The Gruffalo wooden toy range in spring 2025. Highlights from the collection include The Gruffalo Trail Set; The Gruffalo Story Teller; The Gruffalo Pop Up Toy; The Gruffalo Pull Along; The Gruffalo Threading Beads; and The Gruffalo Maze.
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