Kids’ clothing, accessories and jewellery brand, STYCH, has launched the Sweet Treats Collection. Inspired by circus fun and sweet treat nostalgia, the collection celebrates playful self-expression through confetti prints, harlequin patterns, polka dots and heart motifs.
Highlights include statement bows, sweetie-inspired jewellery, the return of the iconic carousel horse, and lots of gem adornment. Meanwhile, luxe textures including satin, taffeta, baby cord and frilly appliqué, along with soft padding, bring a tactile finish.

Speaking about the collection is STYCH founder Jo Galvin. “When you see a collection finally come together, you always love it, but this season we all truly fell in love. It brings us so much joy to present a range that captures every element of the STYCH handwriting we could hope for. A bold and confident colour palette, layered with the sweetness of gems and jewels, brings sparkle and magic to every piece.
“The richness of colour and intricate detailing come together like a circus – grounded in craft, yet alive with dazzling, playful energy. This collection is full of joy, surprise and sparkle, and we can’t wait to share it.”

For extra-special gift-giving for birthdays, Christmases or “just because I love you,” STYCH is also now offering a personalised wrapping service. STYCH gifts are wrapped in tissue paper and presented in gift boxes with personalised ribbon saying, Happy Birthday, Merry Christmas, You’re a Star, Hugs & Kisses, Just for You, or Well Done. Alternatively, customers can add a gift card with a personalised message of their choice for free.
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