Packed with clever features and bursting with personality, Roamie by William Turner is the go-to range for parents and children seeking bags and accessories that are as environmentally conscious as they are eye-catching. Ideal for school, travel and outdoor adventures, these thoughtfully crafted products inspire confidence and creativity in children while providing retailers with year-round sales and personalisation opportunities.
William Turner, a trusted name in school accessories for more than 50 years, is setting new standards in style, sustainability and innovation with its exciting Roamie collection. Designed for children with a sense of adventure, Roamie combines playful design with eco-friendly materials to create a range of backpacks, lunch bags, water bottles and pencil cases that are as practical as they are fun.
Eco-friendly adventures begin here
Every product in the Roamie collection has been thoughtfully designed with sustainability at its core. Backpacks, lunch bags and pencil cases are made from 100% recycled polyester, giving new life to plastic bottles that might otherwise go to waste.
A Durable Water Repellent (DWR) finish together with wipe-clean fabrics ensures each item is built to last, while details like reflective trims, name labels and internal storage compartments make them perfect for daily school life.
Meanwhile, the BPA-free Tritan water bottles feature a satin carry strap, silicone straw and press release lid. Dishwasher safe and designed to withstand busy days, they’re a practical companion for little explorers on the go.
By focusing on recycled materials, long-lasting quality and thoughtful features, Roamie embodies William Turner’s commitment to sustainability without compromising on style or affordability.
Eight new designs for 2026
Roamie isn’t just about durability – it’s about capturing children’s imaginations. The 2026 collection now features eight new playful designs, each telling a story and offering kids the chance to express their personalities through their everyday accessories.
The new designs are: Jurassic Explorers – Bold dinosaur skeleton prints for little fossil hunters; Shark Squad – Ocean-inspired fun with jaw-some shark designs; Monster Trucks – Big wheels and turbo-charged energy for fans of the racetrack; Jungle Fun – Tropical reptiles and lush greenery for kids with a wild side; Unicorn Magic – Rainbows and fairy-tale vibes for dreamers and believers; Ballerina Mice – Adorable dancers adding a sprinkle of everyday magic; Wild Hearts – Leopard-print hearts for a playful mix of wild style and charm; and Little Bows – Sweet and stylish bow prints that tie any look together.
With coordinating accessories available across all four product types, children can mix, match and build sets that reflect their own sense of style.
Made for adventures – and for retail success
While Roamie has been designed with children in mind, the range also presents real opportunities for retailers. The bags and accessories make ideal year-round add-on purchases to schoolwear, while also offering strong appeal as gifts for birthdays and Christmas. With timeless designs, affordable price points and broad age appeal, Roamie is a collection that drives incremental sales beyond the Back to School season.
Make it personal
One of the most exciting features of the Roamie range is its suitability for personalisation. From embroidery and vinyl lettering to name patches, retailers can offer customers the option to transform backpacks, lunch bags and pencil cases into one-of-a-kind keepsakes.
Personalisation is a proven driver of retail success – perfect for gifts, special occasions and repeat sales. Adding a child’s name or initials not only creates a unique product but also increases perceived value and profit margins. By partnering with a local embroidery or heat transfer supplier, or by using in-store equipment, retailers can add a bespoke service that truly sets them apart.
A sustainable companion for every child
At its heart, Roamie is about helping children embark on their daily adventures – whether that’s the school run, a weekend trip, or a holiday abroad – with accessories that are stylish, durable, and kind to the planet. By choosing Roamie, parents can be confident they’re investing in a product that balances practicality with playfulness, while retailers can be assured of a range that delivers strong commercial appeal.
With its combination of imaginative design, sustainable materials and retail-ready versatility, Roamie represents a new chapter in children’s accessories from William Turner. It’s more than just a product range – it’s a sustainable companion for little explorers everywhere.
To discover the full Roamie collection, please click here. The Roamie collection will also be available to view at this year’s Schoolwear Show on 12-13 October.