Following the successful Baby Products Industry Association (BPIA) UK Pavilion at Kind + Jugend in Cologne this September, the Association is now exploring a new opportunity – hosting a UK Pavilion at The Dubai Baby Expo on 30 April to 2 May 2026. BPIA is inviting expressions of interest from UK manufacturers and suppliers keen to showcase their products and expand into the growing Middle Eastern market.

The Dubai Baby Expo is the region’s largest international trade fair for baby, children’s and toy products. The 2025 event attracted nearly 15,000 visitors – including 700 VIP buyers – with 342 exhibiting brands. Attendees included buyers from across the UAE, Saudi Arabia, India, Kuwait and Egypt, making it a powerful gateway to the region.

Marc Hardenberg, chair of the BPIA, says: “In a member survey, many companies expressed strong interest in exhibiting in Dubai – a view reinforced in discussions during Kind + Jugend. We’re now in talks with the Dubai Baby Expo organisers to develop a dedicated BPIA exhibitor package, offering preferential rates and valuable added benefits such as a matchmaking service to connect UK brands with Middle Eastern retailers, buyers and distributors.”

BPIA is keen to assess demand before confirming its pavilion space. If your company is interested in participating in the BPIA UK Pavilion at Dubai Baby Expo 2026, please click here to register your interest and to receive future updates. For further information, contact Julie Milne at julie@b-p-a.org.