Two renowned Nordic brands, the Moomins and BIBS, have collaborated to introduce an exclusive collection of premium baby essentials. Drawing inspiration from Scandinavian design principles and a commitment to family values, the partnership offers products that appeal across generations.

Launching on 14 October 2025, the BIBS x Moomin limited-edition collection celebrates the imagination of childhood. Bringing together BIBS’ signature craftsmanship with the playful charm of Tove Jansson’s Moominvalley, the collaboration is more than design; it’s an invitation to rediscover the joy of discovery through the eyes of children.

Celebrating the Moomins’ 80th anniversary, the collaboration brings hand-illustrated prints to life, with each design inspired by the characters of Moomin Valley.

 

 

From the ever-curious Moomintroll to the indomitable Little My and the freedom-loving Snufkin, every piece in the BIBS x Moomin collection, from dummies to baby essentials, tells its own story, turning bedtime, playtime and pram outings into moments of imagination and charm.

“Partnering with the Moomins was a natural step for us, because we both see childhood as something sacred: chaotic, marvellous and full of wonder,” says Henrik Larsen, CEO of BIBS. “This collection invites parents and children to share that spirit together.”

For further information on BIBS, please click here.