Toboggan Kids is a new Paris-based online concept store with a clear purpose – to celebrate childhood with style and imagination. Collections are carefully curated by founder and stylist Andreia “Déia” Omena, inviting families to discover children’s fashion that allows kids to simply be kids.

Omena, a fashion design graduate from Centro Universitário Belas Artes de São Paulo, began her journey in children’s fashion in 2010. She soon joined the launch team of Harper’s Bazaar Kids Brazil, later signing her own editorials in titles such as Crescer, N Magazine, Babiekins (USA), and Harper’s Bazaar Kids Brazil.

Over the years, she has styled artists, actors, singers and young influencers, while leading creative projects such as the blog Oui Lila!, the accessories brand O’Mood, her curated store Closet Déia Omena, and contributing to the wardrobe production of the children’s TV series Bugados on Mundo Gloob and Globoplay.

 

 

Now, settled in France with her family, she channels that experience into Toboggan Kids. “We want to be the store for families who value creativity, self-expression, and freedom,” says Omena. “Every piece in our collection is chosen with the heart of a parent and the expert eye of a stylist with more than 10 years in children’s fashion.”

The first Toboggan Kids collection features eight international brands that embody a playful, modern spirit: Bobo Choses, Bruno Bruno, Jelly Mallow, Goldie & Ace, Mini Kyomo, Lemon & Pie, Sticky Lemon, and Molo.

To visit the Toboggan Kids website, please click here.