GO Outdoors and My Carry Potty have partnered on a new product range designed to inspire and educate parents on the importance of outdoor play for young children.

As conversations around children’s screen time continue to make headlines, most recently highlighted by The Princess of Wales’ comments on the value of outdoor exploration for child development, this partnership comes at a crucial time. Together, GO Outdoors and My Carry Potty aim to help parents encourage a healthy balance between time spent indoors and out, creating products that make outdoor adventures with children easy and stress-free.

 

 

The collaboration marks the first time a retailer has partnered with a children’s expert to create a bespoke range catering specifically for preschoolers and neurodiversity.

Founded by parenting expert Amanda Jenner, My Carry Potty is a global success, available in over 30 countries. Now, the partnership with GO Outdoors brings a new dimension to the My Carry Potty universe, offering a range of adventure-ready accessories and character-led designs that make outdoor potty training, play and exploration a little easier.

Bringing four popular potty characters to life, the range includes a host of colourful, animal-themed products that parents, caregivers and children will love to collect. Highlights include matching water bottles, thermo bottles, backpacks and lunchboxes, as well as play shades and sleeping bags.

 

 

Commenting is Amanda Jenner, founder of My Carry Potty

“As a mum and child development expert, I’ve always believed in the importance of children spending time outside. Not just for the physical benefits, but also to help inspire their imagination, boost their confidence and help them build a connection with nature.

“Working with GO Outdoors on this new range felt like the perfect next step for the brand. We’ve carefully designed these products to make outdoor family adventures more accessible, with a special focus on supporting preschoolers and neurodiverse children. This collection features lunch boxes, drink bottles, play shades and more, all created to help make spending time outdoors much simpler for both kids and parents.”

For further information on My Carry Potty, please click here.