Little Butterfly London, which originated from a mother’s pursuit of safe, gentle products for her newborn, has evolved into a leading certified-organic, vegan skincare brand catering to mothers, babies and children. As the brand celebrates its 10th anniversary, it remains committed to its founding principles: providing gentle, effective skincare solutions families can trust.

“Our journey over the last decade has been incredible,” says founder Gudrun Wurm. “I wanted to create something mothers could trust completely for their little ones. Seeing that idea grow into an award-winning brand stocked by Harrods and loved by families worldwide is incredibly fulfilling.”

 

 

Over the decade, Little Butterfly London has received over 88 awards

Every Little Butterfly London formulation is dermatologist-approved and crafted from organic-certified ingredients chosen for their gentleness and efficacy. Clinically proven to support sensitive, dry and irritation-prone skin, the collection is ECOCERT COSMOS organic-certified, vegan, and free from parabens, SLS, mineral oil, paraffin, and artificial fragrances.

Little Butterfly London is stocked by prestigious retailers such as Harrods and John Bell & Croyden (Royal Warrant holder) and holds a unique position as the only British brand in its category at Harrods since 2019.

For wholesale enquiries, contact info@littlebutterflylondon.com.