Start-Rite Shoes will return to the INDX National Kids Footwear Show this February, where the British children’s footwear brand will present its s/s 26 collection and unveil its latest campaign.

Building on last year’s success at INDX, Start-Rite – winners of the Drapers Best Children’s Footwear Brand 2025 – will showcase a curated presentation of its latest styles. The collection continues to prioritise comfort, durability and fit. It also introduces refreshed designs, updated materials, and colours that meet the practical needs of growing children and modern families.

 

 

Commenting on Start-Rite’s return to INDX is the brand’s marketing and ecommerce director, Jennifer Tyley

“We’re pleased to be back at INDX National Kids Footwear Show. It’s a valuable opportunity to connect directly with buyers, strengthen relationships, and engage in meaningful conversations about the category. INDX provides a strong platform to showcase upcoming collections, share fresh ideas, exchange insights with retailers, and take inspiration from across the industry. We look forward to welcoming visitors to the stand in February to give them a glimpse of what’s next for Start-Rite.”

James Crabtree, who is Head of Fashion at AIS and responsible for leading the curation of the show, adds: “Start-Rite is a fantastic British brand with a long and well-respected heritage and a solid reputation for providing quality children’s footwear and championing children’s foot health. We’re delighted that they’ll be joining the exhibitor line-up this February.”

 

 

INDX visitors can view both the latest collection and heritage styles

Highlights include pre-walkers, first shoes, canvas styles, pre-school shoes and supportive sandals, as well as key school shoe styles, all underpinned by Start-Rite’s expertise in fit, foot health and wearability.

Alongside the collection, Start-Rite will also debut its campaign, Friends Like These, supported by the line Come Out to Play. The campaign highlights inclusivity, togetherness and shared experiences, reflecting the role footwear plays in children’s everyday lives, from first steps to independent play.

INDX National Kids Footwear Show runs from 15-16 February at Cranmore Park, Solihull, alongside INDX National Kidswear Show. For further information and visitor registration, please click here.