Splish, Splash & Splosh are new kids’ footwear ranges by Muddies, a trusted name under the family-owned Grubs Boots brand, which has evolved through nine generations and can trace its history back to 1776.

The ranges feature a wide, foot-shaped toe box for natural toe movement and a zero-drop heel that promotes natural foot motion, strengthens muscles, and supports better posture and balance.

Splish & Splash offer barefoot boots and shoes designed to closely replicate the experience of walking barefoot, while still protecting from cold, wet, and muddy conditions.

Splosh is a new range of shearling-lined premium kids’ wellies. Available in fun patterns for boys and girls and with an improved GATS outsole for increased traction, these waterproof boots are ideal for all surfaces, offering comfort, grip, and warmth.

 

 

Muddies expands into the USA

The company’s initial intention was to introduce the Muddies line with a soft launch in the Midwest; however, due to the overwhelmingly positive response, Muddies is now proceeding with a full-scale launch at this season’s Children’s Show in New York.

Augi Imports has been appointed as the official distributor for Muddies in the USA, and will be presenting the complete Muddies collection at Children’s Show on 8-9 February. Alongside forward orders on the full line, immediate delivery orders will be available for selected styles, enabling retailers to meet the needs of customers affected by the severe weather conditions currently impacting the USA.

UK buyers can also view the Muddies collection at INDX National Kids Footwear Show on 15-16 February. For visitor registration, please click here. For further information on Muddies, please click here.