Blue Bear & Co., a purpose-led brand founded in memory of a young boy named Charlie, has launched a new initiative inviting businesses to help provide comfort to families navigating grief.

Bears for Life is a partnership model that enables companies to fund specially designed memory bears, which are then donated to families through hospices, hospitals and bereavement organisations across the UK.

Founded by bereaved mother Nici Robinson, Blue Bear & Co. was created from a deeply personal need to stay connected to her son. Each bear offers more than comfort; designed to hold a loved one’s voice, heartbeat and a meaningful scent, they provide a tangible connection in moments of loss.

“When you lose someone you love, it’s not just their presence you miss, it’s their voice, their warmth, the little things that made them who they were,” says Robinson. “These bears were created to hold onto those moments. Bears for Life is about making sure more families have access to that comfort when they need it most.”

Blue Bear & Co. is currently working with organisations including East Lancashire Hospice and Derian House Children’s Hospice. UK businesses are already supporting the initiative, with their involvement helping establish ongoing partnerships with hospices and ensuring consistent support for families.

For further information, please contact info@bluebearandco.co.uk or click here.