Discover our latest pick of childrenswear brands offering fresh approaches to design, sustainability and quality. From vibrant swimwear to practical outdoor gear and elevated everyday essentials, these labels are setting new standards and offering retailers unique opportunities to diversify their offerings.
Peach & Fox
After 15 years working in finance in London, Lois Hamilton moved to Abu Dhabi, where she founded Peach & Fox (pictured above) this year. Taking its name from Hamilton’s two youngest children, the brand offers quick-drying, sun-protective swimwear built to last, prioritising quality without excessive cost. With an emphasis on sustainability, Peach & Fox uses recycled materials for its products. Designs are bright, bold, and both fun and practical, featuring matching sets that allow siblings to coordinate. The REACH compliant collection for six months to 12 years includes girls’, boys’ and babies’ swimwear with matching hats, shoes, UKCA/CE certified floaties and poncho towels, plus a beach bag for mum.
Wholesale enquiries: enquiries@peachandfox.com
Cub Zay
Cub Zay was born from a practical frustration. As a mother, Shaziea Dominique struggled to find clothing for her young son that combined comfort, durability and coordinated style. Cub Zay was established in 2025 to offer a cohesive alternative: elevated core staples in considered colour palettes that mix effortlessly, both within the collection and alongside existing wardrobes. Fit is as important as colour, offering a tailored look that can be dressed up yet comfortable enough for play. Available for two to eight years, pieces include relaxed-fit chinos and trousers, joggers, cotton knitwear and cardigans. Focusing on high-quality, natural fabrics, Cub Zay aims to deliver premium craftsmanship at an accessible price point.
Wholesale enquiries: hello@cubzay.com
Grubbybub
Grubbybub is an Australian family business offering sustainable outdoor playwear that keeps kids warm, dry and clean during outdoor, sensory and messy play. Available to pre-order for August delivery are the new Wee Wellies, which give early walkers the protection they need while allowing natural movement. Features include a moisture-shielding neoprene outer, an internal water-repelling membrane, and a recycled microfleece lining. An adjustable calf opening ensures easy on/off and a secure fit, while the non-slip, recyclable TPE sole provides grip. Lightweight and designed for year-round wear, Wee Wellies feature a wide toe box, a zero-drop sole, and full flexibility to move naturally with a child’s foot.
Wholesale enquiries: Sally@grubbybub.com.au
Mr. Loutre
Inspired by her young son, Simone van Eerd launched Mr. Loutre in 2024 to offer sophisticated designs created exclusively for boys. Based in the Netherlands and designed by a small and passionate team, collections are crafted with high quality materials, refined detailing and thoughtfully constructed fits, from elevated everyday essentials to pieces for special occasions. In January, Mr. Loutre exhibited at Playtime Paris for the first time, where select styles from its a/w 26 collection were highlighted in the show’s Trend Space. The collection is currently available for one to eight years, with plans to expand up to 10 years from s/s 27 onwards.
Wholesale enquiries: simone@mrloutre.com
Babe & Tess
New to The AliOli Agency, Babe & Tess was founded in 2008 by designer Paola Mazzocchin. The Italian childrenswear brand offers a timeless aesthetic where authenticity, craftsmanship and understated beauty come together in harmony. The collection is born from the meeting between the ancient Japanese art of Ikebana and the enchanted world of childhood, with meticulous attention to detail and garments strictly made in Italy. The brand has always been connected to the world of vintage, while subtly influenced by Nordic design. The result is clothing that is comfortable yet refined, creating sophisticated, effortless looks for children aged 0 to 12 years.
Wholesale enquiries: catherine@aliolikids.com