ASEPRI, the Spanish Association of Children’s Products and promoter of Spanish brands, has confirmed director Lores Segura’s retirement after 30 years and the appointment of Eva Segura as the new director, effective 28 April 2026.
During her time at ASEPRI, Lore Segura has played a key role in consolidating the association, driving strategic initiatives and strengthening its positioning at both national and international levels. Her leadership has contributed to the growth of the organisation and to reinforcing its role as a benchmark in the children’s products sector.
“It has been an honour to be part of ASEPRI all these years,” says Lores Segura. “What I treasure most is the work shared with the team, as well as the support and trust of the Board of Directors, the collaboration of member companies and the sector as a whole, and the backing of institutions such as the Secretariat of State for Foreign Trade, ICEX, the Generalitat Valenciana, IVACE Internacional, Feria Valencia, Technology Centres, partner associations, collaborators and the media, with whom we have built an enriching path.”
Eva Segura’s leadership of ASEPRI follows 16 years heading the international department.
She aims to continue the solid work carried out to date, while also incorporating an innovative vision that will enable ASEPRI to successfully face new challenges in the sector. With a distinguished professional background in the international domain, and a deep understanding of the children’s universe, she begins this new stage with enthusiasm, commitment and a forward-looking perspective.
“I take on this challenge with great responsibility and motivation,” says Eva Segura. “My goal is to continue strengthening ASEPRI’s role alongside the team, with the support of the Board of Directors, driving new lines of work that bring value to our members and to the sector as a whole, focusing on the development of new, innovative and sustainable projects aligned with market demands and global challenges, while reinforcing the internationalisation of the sector.”
ASEPRI’s president, M.ª Eugenia García, highlights both the work of the outgoing director and the suitability of the new appointment.
“Lores Segura has been a key figure in ASEPRI’s evolution, and her commitment has been highly significant for the organisation. We begin this new stage with the confidence of having Eva Segura, whose work capacity and knowledge of the sector will be essential to continue moving forward with strength and a long-term vision.”
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