New and emerging brands can now take their place at the UK’s only nursery trade show, as Harrogate International Nursery Fair introduces a dedicated New Brands Zone, complete with an exclusive exhibition package.

Positioned within the busy Hall C, the area is created specifically for start-ups and smaller companies. The initiative aims to remove the barriers to entry and give new businesses a platform to present their products to both major retailers and independent buyers.

With a turnkey package from just £885, exhibiting becomes an affordable and accessible option for companies looking to gain industry exposure, build connections, and grow their presence in the market.

The New Brands Zone package includes a 2m x 2m stand area, carpet and full shell scheme walling, with a 1m high divisional wall between stands.

Each exhibitor will benefit from an illuminated fascia nameboard with their stand number, plus the choice of either a 1m full-height graphic panel or a 1m slat wall on the back wall. Also included is a front counter cupboard with a custom graphic and a stool. For those looking to enhance their stand, optional extras include a power socket and connection and a 1.5m LED lighting batten.

This initiative underlines the Fair’s commitment to supporting fresh talent and driving the future of the nursery industry. Harrogate International Nursery Fair takes place at the Harrogate Convention Centre from 18-20 October 2026. For further information, please click here or contact adrian@nurseryfair.com.