The Den Kit Company has launched a new wholesale collection developed to offer a more accessible mid-range price point while delivering increased profit margins for retail partners.
Designed to sit seamlessly alongside the brand’s existing range, this new collection maintains the same commitment to quality, creativity and outdoor adventure, now with even greater flexibility for shop owners and customers alike.
This latest offering focuses on lightweight, portable kits that are easy to merchandise, simple to understand, and ideal for gifting. Each product has been carefully created to function both as a standalone starter kit or as an add-on to expand existing den-building sets, encouraging repeat purchases and extended play value.
At the heart of the collection are three standout products.
Firstly, the Core Camo Den Kit, which is a lightweight starter kit that offers the essential tools for den building. Providing a simple yet engaging introduction to outdoor play, it allows children to create shelters that blend naturally into their surroundings.
Also, the Core Purple Den Kit. This vibrant alternative for young explorers delivers the same core functionality in a playful colourway. Designed to inspire creativity and confidence outdoors, this kit encourages children to build their own shelters using branches, trees and natural materials.
Finally, bringing a touch of magic to outdoor adventure is the Fairy Door Kit. Featuring a crafted UK-grown wooden fairy door and delicate rose petals, this small but impactful product invites imaginative storytelling and creative play. Ideal as an impulse purchase or add-on item, it offers strong appeal across a wide age range.
Expanding possibilities for retailers and adventurers.
This new wholesale collection reflects The Den Kit Company’s ongoing mission to make outdoor play more accessible while supporting retailers with commercially viable, high quality products. Lightweight, versatile, and full of imaginative potential, the kits are suitable for gardens, forests and beyond.
For wholesale enquiries, contact orders@thedenkitco.com or click here for further information.