Building its wholesale presence in the UK and beyond, Leosun is positioning its design-led children’s sunglasses as an everyday essential rather than a holiday extra. The family-founded brand aims to shift how parents think about sun safety by combining modern styling with high-quality UV protection.
Founded in 2020 by a former fashion buyer and mother of two, Leosun was born from a simple frustration: the gap between flimsy, overly childish sunglasses and expensive designer pairs. The result is a collection of modern, timeless frames made from sustainable bio-based materials, with shatterproof and scratch-resistant polarised UV400 lenses that properly protect young, sensitive eyes from UVA and UVB sun damage.
“Children’s eyes are more vulnerable to UV damage than adults’, yet sunglasses are often treated as an optional extra,” says founder Kirsten Hartley. “We want to help parents see them as essential, something their child reaches for every day, not just on the beach.”
Since launching during lockdown, Leosun has expanded from direct-to-consumer sales to wholesale partnerships, with retailers across the UK, Europe, Australia, Taiwan and South Africa. The brand is now focusing on building its presence in respected independent boutiques and major retailers alike.
Key features of the Leosun collection
Made to the same standards as adult eyewear, Leosun sunglasses feature flexible hinges that bend beyond 90 degrees without breaking. Sustainability is central to the brand, with frames made from Rilsan G850 Renew, a bio-based material derived from 45% castor seeds.
The collection combines thoughtful, modern design with a curated colour palette that appeals to style-conscious families. Leosun also offers exceptional customer care, including free replacements for broken or scratched sunglasses at any time after purchase. Furthermore, inclusive sizing ensures a comfortable fit and longer-lasting wear as children grow.
For wholesale enquiries, contact info@leosun.co.uk or click here to visit the brand’s website.