Smart Toys and Games has a new partnership with Click Europe, becoming the exclusive UK & Ireland distributor for the Bopster brand of high-quality fidget toys and sensory play products.

The partnership brings together two companies with a shared commitment to delivering engaging, inspiring and thoughtfully designed products that combine fun with developmental and educational benefits.

Known for its award-winning range of educational games and brainteaser puzzles, Smart Toys and Games sees Bopster as a natural addition to its growing portfolio, with the brand’s colourful and tactile fidget range appealing to retailers across the toy, gift and education sectors.

Bopster joins Smart’s current portfolio of award-winning brands, including SmartGames, IQ®, Recent Toys, Hape, WOW Toys and SmartMax®. The new distribution partnership also supports SMART’s growing presence in the fidget toy and brainteaser puzzle categories.

 

 

Commenting is Karen Clarke, UK Brand Director at Smart Toys and Games. “Fidget and sensory toys continue to resonate strongly with consumers, and Bopster offers a fantastic collection of products that are not only fun and engaging, but also beautifully made and accessible at impulse-friendly price points.”

The Bopster range includes a variety of tactile, collectable and sensory-driven toys designed to support focus, relaxation and everyday play, making them ideal for gifting, pocket-money purchases and seasonal impulse sales.

For trade enquiries, contact uk@smart.be.