At this season’s Playtime Paris trade show, Bundgaard invites visitors into ‘Loved by children. For generations.’, a curated exhibition exploring the history, craftsmanship and design heritage behind one of Denmark’s oldest children’s footwear brands.

The exhibition features original footwear styles from the 50s displayed alongside authentic shoeboxes, historical imagery and archival material from Bundgaard’s early years. Presented as an immersive installation, the exhibition offers a rare opportunity to experience the foundations of Bundgaard’s heritage up close.

 

 

From materials and construction to silhouette and craftsmanship, many of the principles that defined Bundgaard decades ago continue to shape the brand today. The exhibition highlights the timeless design language, quality materials and understanding of children’s movement that remain central to Bundgaard.

Commenting is Bundgaard’s managing director, Majbrit Weidemann. “Bundgaard’s heritage is not simply part of our history. It is the foundation of who we are today and the principles that continue to guide how we design children’s footwear. Through this exhibition, we offer an insight into the craftsmanship, original design language and deep understanding of children’s movement that have shaped Bundgaard across generations.”

See the Bundgaard exhibition at Playtime Paris on 27-29 June 2026.