Blues Baby is strengthening its offer for s/s 27, as the timeless babywear brand continues to broaden its appeal across UK and European independent baby boutiques, department stores and end consumers.

Among the key developments for the season is a continued focus on gifting, with Blues Baby maintaining its strong offer with a never-out-of stock programme featuring gift boxes and size ranges up to four years.

Following the acquisition of baby clothing brand Amore, Blues Baby continues to position the label as an accessible option for baby boys and girls, combining classic styling with subtle graphics and commercial price points. For s/s 27, updates to the Amore collection include an extended size range up to age four years and the introduction of pastel colourways.

Buyers can preview both the Blues Baby and Amore s/s 27 collections at INDX National Kidswear Show on 5-6 July 2026. To register as a visitor, please click here.