Love to Dream™ has launched its first licensed collaboration with the new Miffy x Love to Dream™ collection, pairing its sleep expertise with the iconic character loved by generations for more than 70 years to make bedtime feel magical, from storytime to sleeptime.

For over 15 years, Love to Dream™ has helped families sleep better with award-winning sleep innovations, including the globally loved Swaddle Up™. Featuring the brand’s patented ARMS UP™ design, Swaddle Up™ supports babies’ natural self-soothing instincts for more restful sleep.

 

 

The multi-award-winning Swaddle Up™ and Swaddle Up™ Transition Bag in 1.0 TOG have both been reimagined with a Miffy makeover.

The new Miffy Checker print features playful Miffy graphics against a checked background. For matching sibling moments, the collection also introduces new Miffy Checker Side Zip Rompers and Miffy Checker Pyjamas for 2–8 years in DreamStretch™ Bamboo.

The lightweight Side Zip Romper pairs seamlessly with the Love to Dream™ Swaddle Up™ and Sleep Bag ranges to add comfort and adaptable warmth across the seasons. Designed for easy layering, the romper features a practical two-way side zip positioned away from the centre zip of the Swaddle Up™ or Sleep Bag to reduce bunching. Additional details include fold-over hand and foot mittens on baby sizes.

 

 

Crowning the Miffy x Love to Dream™ collection is the new Miffy Long Sleeve Sleep Suit, available in sizes from 6–12 months up to 4 years.

A brand-new design to the Love to Dream™ range, this style uses soft brushed cotton with gentle stretch. The sleep suit features patch-style illustrations inspired by the classic Miffy storybooks, alongside a bold “Explore the World with Miffy” back graphic. Practical details include cuffed ankles for warmth, fold-over padded feet in smaller sizes, and a two-way zip with zipper guard to support easy dressing and nappy changing.

For further information on Love to Dream™, please click here.