Pioneering stroller brand Bugaboo and global fashion house Stella McCartney have a new special-edition collaboration launching globally in September 2026.  

Bringing together two iconic brands known for innovation, craftsmanship and sustainability, the collection reimagines luxury parenting essentials through Stella McCartney’s distinctive design perspective. It also launches a multi-year partnership built on shared values of conscious design, self-expression and future-focused innovation.

Stella McCartney marks Bugaboo’s first major collaboration in more than a decade, following previous partnerships with Missoni, Diesel and, most recently, Kith.

This latest partnership with the British designer looks to reinforce Bugaboo’s reputation as a parenting brand on the front foot of culture, appealing to design-minded parents and the creative tastemakers of the next generation alike.

Stella McCartney says: “As a mother, I want the things I design to reflect the world I want to build. Working with Bugaboo felt completely natural, as it’s a brand that shares our commitment to innovation and responsibility. This collection is for every mum who wants to bring her own individuality and playfulness into parenthood.”

Also commenting is Adriaan Thierry, CEO at Bugaboo. “By combining Stella McCartney’s distinctive creative perspective with Bugaboo’s heritage of purposeful design and engineering excellence, we’ve created a collection that speaks to a new generation of parents who refuse to choose between performance, style and values.”

The partnership also reflects both brands’ shared commitment to responsible innovation.

Materials in the collection include recycled polyester fabrics made from plastic bottles, water-free dye technology, recycled aluminium and bio-based materials designed to reduce environmental impact without compromising quality or functionality.