Bobux is strengthening its school footwear offer for a/w 26 with the launch of its expanded School by Bobux collection, introducing more barefoot school shoe options and larger sizing across selected styles.
The brand, which has offered school shoes for several years, has developed the collection in response to customer feedback and the practical demands of the school day. Key updates include an expansion of its Alpha barefoot range and the introduction of its Next Gen collection, with selected styles now available up to EU39.
Designed to support children from Reception through to the older primary years, the range combines school-appropriate styling with technical features including durable toe protection, secure fastenings, lightweight flexible soles and non-slip rubber outsoles.
Collection highlights
The collection is crafted from premium and patent leather and features Bobux’s Kid+ Rubber Sole, removable memory foam innersoles, reinforced hook-and-loop straps, refined custom lasts and dedicated spaces for personalised labelling.
Within the Alpha barefoot offer, Bobux has focused on combining the durability and smart appearance expected of school shoes with barefoot design principles. Features include a wide, foot-shaped toe box, zero-drop sole construction, deep flex grooves, lugged tread and outsole patterns designed to disperse water and improve grip.
The new Next Gen offer extends the Bobux fit and comfort proposition into larger sizes, targeting children as they move into the tween years and require footwear with increased support, durability and a more grown-up aesthetic.
Commenting is Karen Strickland, lead product designer at Bobux.
“We know parents want school shoes that not only stand up to the demands of everyday school life but also support healthy foot development. Over the past year we’ve listened carefully to what our customers have been asking for, and two things came through loud and clear – they wanted more barefoot school shoe options and larger sizes so older children could continue wearing Bobux for longer.
“That’s exactly what we’ve delivered with our a/w 26 School by Bobux collection. Alongside expanding our Alpha barefoot range, we’ve introduced our new Next Gen collection, extending selected styles up to an EU39 for the first time. Combined with new technical innovations and enhanced durability, it’s our most comprehensive and considered school collection yet.”
Key styles
Styles in the collection include Ripley, Hula, Trek, Neox, Evo, Prime, Trail, Becky, Bubbles, Skipper, Scoot, Bestie, Jacks, Tagger and Jodhpur II, spanning Mary Janes, T-bars, sneakers, boots and lace-up school shoes across barefoot, Next Gen and core school footwear options.
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