JoJo Maman Bébé has launched a new licensed nursery collection with PADDINGTON™, bringing the beloved bear’s charm into a range of practical baby essentials designed for modern family life.

Inspired by a character that has been part of British childhood for generations, the collaboration introduces six core nursery products created to withstand “sticky fingers and marmalade mishaps,” while retaining JoJo Maman Bébé’s signature quality and thoughtful design.

The line-up includes a hooded towel, changing mat, deluxe lunchbag, sleeved bib, 2.5 tog sleeping bag, jersey shawl and a five‑pack of embroidered muslins. Soft, breathable fabrics and character-led detailing feature throughout.

 

 

Celebrating 10 years as a certified B Corporation, JoJo Maman Bébé continues to build on more than three decades of creating baby, childrenswear and maternity products that are “unmistakably JoJo.”

The brand’s commitment to making childhood special underpins the new PADDINGTON™ collaboration, which joins its wider portfolio available across UK and Ireland stores, online and through retail partners.