Tommee Tippee has launched its first collaboration with British heritage design brand Morris & Co., introducing a limited-edition baby essentials range with exclusive retail distribution through Boots and Tommee Tippee’s own website from 10 August 2026.

Aimed at the 0-18 months gifting and everyday essentials market, the collection applies two of William Morris’ best-known archive prints – Strawberry Thief and Acanthus – across feeding and soothing products, bringing a premium heritage-design proposition to a high-frequency baby category.

The range spans decorated Natural Start® 260ml bottles, silicone soothers and milk feeding bibs, with coordinated print-led designs intended to support cross-category merchandising and appeal to consumers seeking elevated, design-led baby essentials.

 

 

The launch will be available in 108 Boots stores nationwide, alongside online availability through Tommee Tippee.

Commenting is Rachel Costello, group marketing director at Tommee Tippee. “This collection brings together two much-loved heritage brands, combining Tommee Tippee’s trusted expertise in baby essentials with Morris & Co.’s iconic British designs. Together, we’ve created a distinctive range that blends exceptional quality, everyday functionality and timeless style.”

Claire Vallis, design director at Sanderson Design Group, adds, “At Morris & Co., we believe great design should enrich everyday life, and this collaboration brings that philosophy to a new generation of families.”

The collaboration follows Tommee Tippee’s BINIBAMBA partnership earlier this year and signals the brand’s continued focus on design-led collaborations that add premium appeal to core babycare categories.