SmartGames has been awarded Gold in the Educational Games category at the Independent Toy Awards 2026 for its new Hansel & Gretel™ puzzle game, marking another industry accolade for the brand following last year’s win in the same category with IQ® Circle. The fairy tale-themed game is building momentum in its first year on the market, having also received the Hero Toy Award at London Toy Fair in January.

Designed for children aged 5-8 years, Hansel & Gretel™ challenges players to help the characters escape the witch’s garden across 60 progressively difficult challenges. As with other titles in the brand’s fairy tale series, the game also includes a picture book, supporting its positioning as a giftable educational toy.

Now in its 19th year, the Independent Toy Awards are voted for by independent toy retailers, with the scheme drawing on a network of more than 900 stores across the UK.

Commenting on the win is Karen Clarke, UK Brand Director at Smart Toys and Games. “We are over the moon to have been awarded Gold in this year’s Independent Toy Awards. Now in its 19th year, these awards are highly respected within the industry and taking the top spot in the Educational Games category, as voted for by independent retailers, is a real coup. We are thrilled with the response our new fairy tale-themed game has received from customers and delighted it has secured its second award this year.”

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