British childrenswear brand Roarsome has partnered with TV personality, storyteller and influencer Ryan Libbey to launch a new capsule collection featuring Grizz, a character inspired by stories created for Libbey’s son, Leo.

The collaboration brings together Libbey and Roarsome co-founders Ed Lewis-Pratt and Will Chapman, reflecting a shared focus on encouraging children to spend more time outdoors and away from screens.

Grizz represents courage, confidence and curiosity. The character appears across the collection, which combines Roarsome’s animal-led design approach with practical outdoor performance.

The hero product is the Grizz Ski Suit, featuring a distinctive bear design across one of Roarsome’s signature adventure styles. Designed for winter use, the suit combines playful character detailing with warmth and protection for young wearers. The wider capsule also includes a selection of adventure-ready pieces carrying Grizz-inspired design details.

 

 

Commenting on the collaboration is Ryan Libbey

“Much of my work is inspired by the adventures Leo and I share – cycling, camping, surfing, exploring and learning along the way. The Roarsome team have taken Grizz from the page and brought him into their world.

“Seeing a character shaped by my relationship with Leo join the Roarsome family and become the heart of his own collection is incredibly special.”

Supporting the launch is a wider campaign encouraging families to spend more time outdoors. It builds on Roarsome’s positioning around character-led clothing designed for outdoor play in all weather, while promoting movement, imagination and adventure.

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