CWB presents five new childrenswear names offering retailers fresh points of difference, from modern co-ords and considered footwear to sustainable rainwear, heirloom knits and boldly expressive fashion.
Hippo Parade
Launched in 2025 by Kat Maconie and represented by Vida Kids, Hippo Parade (pictured above) is a children’s brand inspired by the book What Kind of Shoes Does a Hippopotamus Choose?, which celebrates imagination, self-expression and individuality. The brand builds on this message with vibrant, personality-led pieces designed to encourage creativity through colour, fashion, music, dance and play. With an emphasis on confidence, curiosity and upcycling, Hippo Parade offers bold prints, striking colour combinations and playful styling. The collection spans tops, dresses, bottoms, outerwear, knitwear and swimwear for boys and girls aged 2-8 years, with designs created to support comfort, movement and self-expression.
Wholesale enquiries: olivia@vida-kids.co.uk
Flotte
French brand Flotte is on a mission to make people love the rain and make bad weather more joyful through eco-responsible, colourful and unisex rainwear for the whole family. Founded in 2020 by Lyly Wu and Mickael Pan and newly represented in the UK by AliOli The Agency, Flotte transforms gloomy days into a playful experience. Its timeless collections of colourful rainwear, windproof jackets and accessories are made from 100% recycled and certified fabrics, giving new life to existing materials. For children, there are comfortable and practical pieces including raincoats, fleeces and parkas, all designed to accompany them through the seasons.
Wholesale enquiries: catherine@aliolikids.com
Tiny Dancers
Tiny Dancers, a Scandinavian children’s footwear brand founded in 2026, is now available wholesale in the UK and Europe. Designed around children’s feet rather than scaled-down adult shoes, the brand uses two age-specific lasts that follow how children’s feet develop, from first steps to school age. Its principle is simple: shapes, not sizes. The core style, Play, is an everyday shoe with space where children need it, a level heel-to-toe base, flexible sole, reinforced toe with protective bumper, and an easy closure. Play is offered in Infant (EU 22–25) and Junior (EU 26–35) sizes, with metallic and suede variants. A waterproof Play autumn style and high-top Play winter version extend the range into a year-round footwear offer for retailers.
Wholesale enquiries: martin@tinydancers.co
Shooshon
New Bulgarian childrenswear brand Shooshon is rooted in hand-knitted craft, natural fibres and heirloom design. Named after the Bulgarian word for a hand-knitted bootie, it was inspired by an adjustable pair made by founder Dilyana Valcheva’s mother, Radka, for her daughter. Now led by Radka alongside a small team of women artisans, Shooshon uses certified natural fibres to create knitwear, organic cotton summerwear, gift sets, blankets, comforters, hand-crocheted toys and accessories, with selected styles featuring adjustable buttons and flexible knits that grow with a child. Most pieces cover 0-3 years, with finer sizing for rompers and winter hats.
Wholesale enquiries: hello@shooshon.com
Isabella & Co.
Launched in 2026 by Lynn Banks, Isabella & Co. is a children’s clothing brand designed for everyday ease. Inspired by the need for outfits that are quick to match, comfortable to wear and easy to share between siblings, the brand offers simple, stylish co-ordinated sets for ages 1-10 years. The spring/summer and autumn/winter collections comprise relaxed everyday pieces in soft, contemporary colourways, including lounge sets, play sets, Bermuda sets and dual-zip sleepsuits. The look is clean, neutral and modern, with a sibling-friendly offer built around versatile styling and practical comfort. For retailers, Isabella & Co. presents an accessible childrenswear proposition focused on ease, wearability and a polished everyday aesthetic.
Wholesale enquiries: contact@isabellaco.store