Childrenswear retailer Trotters is among the businesses featured in a new campaign film for Spring Fair 2027, celebrating the people, passion and connections that shape retail.
The film forms part of Spring Fair’s ‘A Love Letter to Retail’ initiative ahead of the show’s return to the NEC Birmingham on 7–10 February 2027. The campaign is now inviting retailers, buyers, brands and suppliers to share the people, products and experiences that made them fall in love with the industry.
Bruce Langlands, CEO of Trotters, says, “It’s fast-paced; it’s constantly changing. And above all, it’s about real people and real needs. Every day feels different. There are always new opportunities, new ways to make the experience better for our customers.”
Ray Clacher, CEO of Morleys Department Stores, reflects on a career spanning more than four decades: “Retail has been part of my life for over 40 years. When you spend that long doing something you love, it becomes so much more than a career. It’s never really been a job; it’s been a vocation. It’s the people, the products, the constant change and the excitement of never knowing what you’re going to discover next.”
Fay Tranter, event director at Spring Fair, also comments.
“For more than 75 years, Spring Fair has brought the industry together. And while retail is constantly evolving and changing, the heart stays the same. People back people; a buyer taking a chance on something new; a founder seeing their product on the shelf for the first time; a conversation that becomes an order, a partnership, the start of something bigger.
“Those moments are why Spring Fair exists. To bring people together. The ideas, the products that keep retail moving forward. So, to everyone who puts their passion, creativity and belief into this industry, this is our love letter to you.”
Retailers and brands can submit their love letters via Spring Fair’s campaign website. The initiative will continue in the run-up to the February show and feature through installations, stories and immersive experiences at the event.