Little Butterfly London, the award-winning premium certified organic skincare brand for babies, children and mothers, has launched into Macy’s online marketplace, marking another significant milestone in the brand’s continued expansion across the US.

The launch follows Little Butterfly London’s successful debut with Nordstrom’s, meaning the British brand is now available through two of America’s most recognised online marketplaces.

Gudrun Wurm founded the brand after identifying a gap for high-end, organic, dermatologist-tested skincare. With more than 100 industry awards, Little Butterfly London is the only brand for mums, babies and children that is dermatologist-tested and certified organic, using carefully selected botanical ingredients that are gentle enough for newborns.

 

 

“Launching with Macy’s online marketplace is yet another proud moment for our team and an exciting new milestone for Little Butterfly London in the United States,” says Wurm.

“Following our partnership with Nordstrom, this expansion allows us to introduce our certified organic skincare to even more families looking for beautifully crafted products they can trust from a baby’s very first days.”

For further information on Little Butterfly London, please click here.