Baby gifting and accessories brand Ziggle has appointed The Strong Agency as its PR and communications partner to support growth across its retail stockist network and direct-to-consumer channels.

With more than 1,000 stockists across the UK and Ireland, Ziggle is investing in its brand, team and communications to build on its established retail presence.

The appointment follows the launch of a new consumer website and the addition of a partnerships and affiliation manager, marketing manager and digital marketing executive. The business is also investing more broadly in digital and brand marketing.

The agency’s brief includes raising Ziggle’s profile among its core audiences, showcasing its growing product portfolio, and strengthening consumer recognition to support demand through retail stockists and direct-to-consumer channels.

 

 

Founded in 2012 by Nicole Graham, Ziggle combines practicality with distinctive design across its baby gifting and accessories range. The British brand supplies retail partners and sells through its own ecommerce channels and Amazon. Recent recognition includes Best Baby Gift at the Mother & Baby Awards 2026 and Best Heritage Gift Brand (Silver) in the Junior Design Awards 2026.

 

 

Commenting on the appointment is Nicole Graham, founder of Ziggle.

“We’ve worked hard to establish Ziggle’s position in the baby gifting and accessories market, developing a strong retail presence and a brand that parents know and trust.

“As we look to build on that success, we’re investing in the expertise needed to support our continued growth, both through our retail partners and direct-to-consumer channels. We wanted an agency that could bring more than traditional and digital PR expertise to the table; one that understands the commercial realities of retail and ecommerce and can make a meaningful contribution to our business.

“The Strong Agency has an established reputation for delivering results, backed by an impressive depth of experience and robust sector credentials. We’re already enjoying working with the team, who share our passion for the brand and commitment to driving its continued growth.”

For wholesale enquiries and further information on Ziggle, please click here.