Associated Independent Stores (AIS), the UK and Ireland’s leading buying group, is evolving its approach to supporting the toy sector. The company is replacing the annual INDX Toy Show with an exclusive, invitation-only ‘Playroom Supplier Meet and Greet’ for AIS Members, specifically targeting toy buyers and suppliers.

The decision comes in response to an increasingly crowded trade show landscape, with AIS now focusing on providing one-to-one networking opportunities. The new event will provide a dedicated platform for targeted conversations and relationship building.

Commenting is Rosie Marshall, Head of Toys at AIS

“The toy market has vastly diversified, and our members are seeking more specific, tailored interactions with their suppliers. This new format allows members to have in-depth discussions with these suppliers, ensuring they can curate the best possible product mix.”

The event will feature an exclusive setting where members can view a specially curated toy import programme. This offers enhanced margin lines, which can only be found at AIS. Furthermore, all members who attend the event can take advantage of exclusive bespoke offers, only available on the day. A complimentary lunch will also be available for all attendees.

The inaugural event will take place on 17 March 2026, where suppliers will personally be invited to the Playroom Supplier Meet and Greet. For further information on AIS, please click here.