New childrenswear brand Amarah London offers special occasion pieces for girls aged 2 to 12 years, including bespoke christening gowns and party dresses.

The brand’s designer, Selina Locker, uses colour and playful trimmings to create fresh, girly designs. Signature looks include fabric mixing and also hand detailed finishing.

“Collections tell a magical story throughout and carry the brand’s ethos; believing that every little girl should look and feel special as she grows, with the freedom to dream beyond the stars,” says Locker.

Amarah London officially launched at Pure London in 2018, which has since led to new business ventures with independent childrenswear boutiques.

 

 

This year, the brand is taking another major step with its first fashion event. Sponsored by the Hilton Hotel London, the event’s theme is a magical tea party. Guests will be able to indulge in tea party treats whilst the brand’s mini models take to the runway.

The event will be held at the Hilton London, Angel Islington, 53 Upper Street, London N1 0UY on Saturday 26 October 2019. Times are 14.30 until 19.30. Click here for tickets and event details.

 

 

Amarah London’s aim is to become the go-to brand for high quality, fun and affordable occasionwear for girls.

It is also passionate about building a company which supports UK charities. This year, therefore, the brand will be donating to Save The Children UK.