Fans of the evergreen brand will be head-to-toe in their favourite Care Bears™, with ranges available from two new licensees.

First introduced to the world in 1982, Care Bears have never gone out of fashion; remaining as popular and relevant today as they were when they first launched nearly 40 years ago. Fans of the heritage brand can discover a wide range of apparel and footwear set to hit shelves under two new partnerships.

Bulldog Licensing, which manages the UK and Eire rights for the property, has confirmed deals with Brand International for footwear and Aykroyds TDP for a collection of underwear and nightwear.

The latest 2D animated series, Care Bears: Unlock the Magic, features an all-new look and mission for the bears.

Brand International is set to design an extensive range of Care Bears footwear for all ages and occasions. Product categories include slippers, footlets, flip flops, sliders, jellies, aqua shoes, trainers, wellies, fashion shoes and Back to School shoes. Meanwhile, Aykroyds TDP’s range of underwear and nightwear will feature pyjamas, onesies, and dressing gowns.

Commenting is Sophie Yates, licensing executive at Bulldog Licensing. “Care Bears has such a huge fanbase across all ages and lends itself equally well to both adults and children. We’re excited to have these two new licensees on board and are sure their ranges will be popular amongst all fans.”