Autumn Fair, the marketplace for home, gift and fashion taking place on 5-8 September at NEC Birmingham, has launched a ‘Remote Exhibiting’ package. The service provides a solution to international travel challenges, enabling international suppliers to showcase their products to Autumn Fair buyers.
With stands built, set up and manned on behalf of the exhibitors by staff based in the UK, September’s Autumn Fair will welcome the Shandong Pavilion, showcasing products from 30 suppliers from China’s Shandong Province (pictured).
Shandong’s regional GDP totalled 7.3129 trillion yuan in 2020, ranking third in China.
It is an important manufacturing base in China, with a deep industrial heritage focusing on consumer products. The Shandong Pavilion at Autumn Fair will stage the largest collection of Chinese manufacturers offering home, gift and fashion collections.
Commenting is Stuart Thomas, head of global partnerships at Hyve Group plc. “We are delighted to be working with Shandong Province to showcase a brilliant range of high-quality manufacturers at Autumn Fair.
“For UK retailers looking to source from China, Remote Exhibiting ensures we continue to deliver this and enables our international community to carry on doing business at our UK shows. The package allows products to be showcased to buyers, with no travel from the exhibitors.”
Visitors to the Shandong Pavilion will be able to see, touch and experience products in person.
Virtual sales meetings will also allow buyers to speak directly to the suppliers. Meanwhile, CRM leads that include notes tailored to each stand visitor allow quick and easy follow-ups.
Cao Guoping, director of the European & American Affairs Division of Shandong Provincial Department of Commerce, has been committed to developing economic and trade cooperation between Shandong and European countries for many years.
He says; “Shandong features close economic and trade exchanges with the United Kingdom. The ‘Made in Shandong’ initiative strives to create products with lean materials, exquisite design, fine production and meticulous service. We welcome British retailers to contact us and purchase Shandong-made products.”
For further information on Remote Exhibiting, please click here.
