As the UK gifting market continues to evolve, Autumn Fair 2026 will present its strongest gift destination yet, bringing together leading brands, emerging designers and exclusive launches across Gift, Beauty & Wellbeing, Greeting Cards, Stationery & Wrapping, Food & Drink, and Kids, Toys & Play.

Taking place at the NEC Birmingham from 6-9 September, the show comes at a key point for retailers preparing for the Golden Quarter and planning ranges for early 2027.

 

 

With Glee co-locating on 8-9 September, Autumn Fair will become Europe’s largest buying event for home, gift, garden and fashion retail, gathering more than 1,250 exhibitors, 500,000 products and over 20,000 buyers under one roof. Worth an estimated £9.3 billion, the UK giftware market continues to reflect strong demand for thoughtful, personalised and experience-led gifting.

Kids, Toys & Play destination

While value remains important for families, the market is increasingly driven by licensed products, collectibles and the continued rise of the ‘kidult’ consumer, with nostalgic toys, games and plush proving particularly popular. Recent market data shows adult consumers are becoming an increasingly influential force in toy purchasing, while licensed products and collectibles continue to outperform.

 

 

Autumn Fair will showcase market leaders including TY UK, unveiling its new Beanie Bouncers range, and Keel Toys, presenting the latest additions to its sustainable Keeleco collection made from 100% recycled materials.

Buyers can also discover University Games, House of Marbles, Blade & Rose, JigglyBitz, Cryptic Killers, Reydon Sports and Winning Moves, alongside exclusive brands including Lanka Kade and Big Potato Games.

For further information on Autumn Fair, please click here.