Following a host of activity in 2024, Miffy, the bunny loved by children and adults alike for nearly seven decades, will celebrate a major birthday next year alongside more licensing and retail announcements.
Highlights include the Miffy x Cath Kidston range receiving joint silver in the Junior Design Awards in the Best Children’s Fashion Collection category. This follows a win for the Miffy x Cath Kidston range in the 2024 Licensing Awards in the Best Licensed Giftware, Home Décor, Tableware or Housewares category. The collection was also a highlight at the opening of a new, dedicated Cath Kidston store at Westfield White City.
The returning collection sees an artful merging of illustrative worlds that partners Cath Kidston’s painterly florals with Miffy’s beloved graphic joy.
The Cath Kidston design team took inspiration from Dick Bruna’s creative process and the imaginative world he crafted with colour. The result is a refreshed curation of bags and accessories for women and children, along with pyjamas, dresses and homewares.
Rocket Licensing, which manages UK licensing on behalf of brand owner Mercis, has just signed Blueprint Collections, creator of beautiful and stylish stationery and accessories, to develop a range of Miffy stationery and gifts. The Carat Shop, the jewellery and hair accessories specialist, has also joined the licensing programme and will develop a range of Miffy product for launch next year.
Several other new product launches from existing partners are in progress. These include baby and toddler leggings, socks and tops from Blade & Rose, new babywear from Dennicci, duvet covers and cushions from Dreamtex, phone cases, dressing gowns and pyjamas from Skinnydip, and a recently launched card range from Woodmansterne, all underlining Miffy’s huge consumer appeal.
Activity will ramp up further in 2025, when the brand celebrates its 70th anniversary.
Expect major promotions and wide media coverage, with more licensing and retail announcements in the pipeline for 2025, including at least one big new launch collection in early 2025.
Commenting is Rob Wijeratna, joint managing director of Rocket Licensing. “These awards and new partners underline the strength and awareness of the Miffy brand across multiple demographics and the sheer delight that Miffy brings to so many people.
“All of these factors will be a major theme of 2025, when licensing, retail and Miffy’s millions of fans worldwide, join in the celebrations for the 70th birthday of a character that is more popular and loved than ever. We’re looking forward enormously to supporting this wonderful anniversary.”
