British brand Baby Kingdom Collection is continuing its growth plans with a partnership with John Lewis & Partners.

The premium baby toiletries manufacturer’s range of products will be available to purchase online from August. Items will include the baby shampoo, 2-1 hair & body wash, body cream and nappy cream. Plus, the newly-released Luxury Gift Set.

Key ingredients

The brand’s products include natural ingredients. For instance, Aloe Vera and Panthenol, which have anti-inflammatory and hydrating properties that can help soothe skin irritation.

Commenting is Robbie Mukherjee, international sales manager for Baby Kingdom Collection. “John Lewis & Partners were looking to refresh their offerings in their baby toiletries section and felt Baby Kingdom Collection was new, exciting as well as eye-catching for their customers.

“They were also passionate about the natural ingredients we use in all of our products and really like the packaging. We are delighted that a department store as large as John Lewis & Partners is stocking our brand. We are confident that this will be the start of a fruitful relationship with them.”

Since launching last November, the brand has been establishing a string of partnerships across the UK, Europe, Asia and the Middle East. It is now looking for worldwide potential partners.

An award-winning brand

Baby Kingdom Collection also recently scooped Gold in The Green Parent Magazine Natural Beauty Awards 2019. The accolade was for Best Body Cream for Eczema in the Best Baby Lotion category.

Mukherjee, adds: “We have had a huge amount of national press interest in the UK in recent months. Many of our customers have shared stories, mostly on Instagram, about how our products have helped their children’s eczema, which is fantastic, as many media outlets have picked up on these stories too.

“Winning Gold at the recent Natural Beauty Awards 2019 has also strengthened the Baby Kingdom Collection as a recognised brand, which can help many more children suffering from eczema in the UK.”