Banner, the UK’s largest supplier of school uniforms and sportswear, has partnered with full-service creative agency, Holdens, to launch a new website and direct mail campaign.
With the recent introduction of new guidance from the Department for Education (DfE) on the cost of school uniforms, Banner tasked Holdens with creating a fresh group website that brings all its individual sites together in one place.
The agency has also been working with Banner to develop a direct mail campaign in partnership with local retailers. This will go out to schools across the UK, advising them on the new DfE guidance and how together they can help.
Commenting is Dean Plant, group marketing director at Banner
“The new DfE guidance is hugely important and an initiative we’re fully behind, ensuring the cost of school uniforms is never a barrier to education. It presented the perfect opportunity to take stock of our current digital offering and identify how we could improve it for customers, creating a new group website that encapsulates everything we do and stand for across products, service and sustainability.
“We’ve been blown away by the website and direct mail campaign Holdens has delivered, driven by the team’s out-of-the-box thinking and creativity. We’re looking forward to seeing the results they generate over the coming weeks and months.”
Banner offers a wide portfolio of uniform and sportswear brands, including Banner Uniform, Beau Brummel, APTUS and Orion
Also commenting is Ted Holden, managing director at Holdens. “It’s been a real privilege working with a business of Banner’s stature to create a new, unified digital offering and deliver its biggest direct mail campaign in years.
“While we already had extensive experience in the schoolwear market, this brief called on all our creative abilities and challenged us to explore new and exciting ways to get the brand in front of retailers and schools. We can’t wait to see where the relationship with Banner goes next, as they have some really exciting plans in the pipeline.”
To visit the new Banner website, please click here.
