Some of the biggest names in global licensing will be exhibiting at Festival of Licensing, including brands from entertainment, publishing, gaming, sport, lifestyle, not for profit and heritage.

Among the first raft of exhibitors taking part in the brand-new digital gathering hosted by the Global Licensing Group, in partnership with industry trade association Licensing International, includes Hasbro, Natural History Museum and Chupa Chups. Also, Acamar Films, Bioworld, NBA Properties, Penguin Ventures, Pokémon, Sega Europe, Start Licensing and Yale.

The large-scale virtual gathering will run online from 6-29 October 2020

Commenting is Maxine Lister, head of licensing at Natural History Museum. “Many great business opportunities have stemmed from the connections we have made at Brand Licensing Europe.

“This year, especially, it is important for us to continue expanding our partnerships and develop new ways for the public to connect with the natural world through our 80 million specimens. We are thrilled to be taking part in Festival of Licensing and look forward to new business opportunities to evolve our licensing strategy.”

Attendee registration is now open

Registration for the four-week-long celebration of global licensing is open. Attendees can opt to attend any or all of the Festival’s three regionally tailored events for Europe, Asia and the Americas, as well as the Licensing Leadership Summit.

• 6-8 October – Europe, powered by Brand Licensing Europe
• 14-15 October – Asia, powered by Licensing Expo China and Licensing Expo Japan
• 20-22 October – North America and Latin America, powered by Licensing Expo
• 28-29 October – Global C-suite virtual conference – Licensing Leadership Summit

Also commenting is Anna Knight (pictured top), vice president at Global Licensing Group, Informa Markets. “The feedback we have received about Festival of Licensing since announcing it just four weeks ago has been incredible. This is only the beginning. We have another seven weeks till ‘doors open’. There will be a lot more news and surprises coming down the line.”

Click here for further information on exhibiting or sponsorship opportunities.