Bigjigs Toys is celebrating 40 years in the toy-making business with a look back at its journey of dedication, perseverance and family values. To mark the milestone, the brand will be expanding its collection with over 100 new products launching throughout its anniversary year.
Founded in 1985 by husband-and-wife duo Peter and Liz Ireland, Bigjigs Toys began as a side project. While working as teachers, the Irelands spent their spare time handcrafting wooden puzzles in their garden shed and selling them at markets and fairs across the country. In the early days, every penny earned was poured into the business.
Peter Ireland on a Bigjigs Toys stand in the 1980s
“We didn’t have much,” recalls Liz Ireland, founder and MD of Bigjigs Toys. “For years, Peter and I slept on a mattress on the floor and our sons Sam and Tom slept in the bottom of our chest of drawers. It was hard work, but we believed in what we were doing and were driven by a love of making toys and the joy they brought to children.”
Sons Sam and Tom joined Bigjigs Toys after graduating from university, bringing in fresh ideas and a shared commitment to continuing the family legacy. Sam Ireland, now operations director of Bigjigs Toys, reflects on his experience. “Growing up alongside the business made me appreciate the effort and care that went into every toy we made. Mum and Dad worked tirelessly over the years to make Bigjigs what it is today, and it’s incredible to think about how far we’ve come.”
The Ireland family
This year will see Bigjigs Toys unveil its debut Montessori range (pictured top), featuring simple wooden toys designed to inspire independent learning.
The 2025 product lineup will also feature new plush toys from its Simply Scandi range, alongside dress-up and role-play sets, musical instruments, outdoor activities, educational puzzles, pocket money toys, a bespoke London-themed collection, and a new Monster Rail range.
“Every year, we strive to bring fresh, inventive products to our customers, and 2025 will be particularly special,” adds Liz Ireland. “These new launches are a celebration of the creativity and innovation that has driven Bigjigs Toys for 40 years, and we can’t wait to share them with the world.”
To learn more about Bigjigs Toys’ 40th anniversary plans or new product launches, please contact orders@bigjigstoys.com. Alternatively, click here to visit the brand’s website.
