Retailers can learn how to boost their online presence to prepare to make it out of national lockdown with the British Independent Retailers Association (Bira), Google My Business, and Pointy from Google.

Four out of five shoppers use a Google search to find out information about local retail opportunities. Plus, 66% of shoppers say they plan to shop more at local small businesses. There has, therefore, never been a more important time to make yourself more visible online.

The ‘reopen and recovery’ campaign video is available now.

The video offers independent retail businesses tips and examples they can use to prepare their shop for the coming weeks.

Recent Google data shows searches for “how to support local businesses” are up 20,000%; retailers can therefore use the tips to reach these people when it’s safe to do so.

Click here to find out more.