An exclusive members’ survey by the British Independent Retailers Association (Bira) shows many business owners have experienced ‘better than expected’ trade following the reopening of non-essential shops.

The members’ survey was to assess how retailers had fared following the reopening of non-essential shops in England on 15 June.

Bira’s CEO Andrew Goodacre also welcomes the reopening of the hospitality industry – on July 4 in England – which will further support independent retailers.

Key findings from the members’ survey include:

• More than one fifth (22.3%) of respondents enjoyed more than 100% better sales than they would have expected pre-Covid-19. Plus, 15% had between 75-100% of expected sales compared to before the crisis. Just 11% had only taken 0-25% of predicted sales.
• Almost 90% (89.3%) have implemented social distancing measures inside their premises.
• 63% had some sort of social distancing measures outside the premises – and had better sales because of it.
• Looking ahead, 30% of respondents feel ‘fully prepared’ for a second lockdown (national or regional). Meanwhile, if the implementation of restrictions occurs again, 49.5% feel ‘somewhat prepared’.

Goodacre says; “The results were encouraging but also highlighted fragile consumer confidence. We welcome the reopening of the hospitality sector in England on 4 July. However, more help is needed for independent retailers moving forward, such as a reduction in VAT.”

For further information on Bira, please click here.