Three years on from its launch in 2020, Black Pound Day, the leading movement for Black-owned businesses in the UK, is launching a pop-up store in Westfield Stratford City where more than 50 businesses will be able to sell their products. Opening Saturday 4 February, the pop-up follows the launch of Black Pound Day’s first-ever permanent store in Westfield in White City last June.
The pop-up store will be open for a limited time only, and will enable more than 50 Black-owned businesses to sell to East London shoppers and tourists alike. Products will include toys, accessories, books, homewares, skincare, haircare, cosmetics and a variety of other sectors.
With a strong commitment to increasing the visibility of Black brands and creating cultural shopping experiences tailored to the Black cultural experience, Black Pound Day aims to get both brands and shoppers back onto the high street. The pop-up store will offer a department store-like experience for consumers to support both established and up-and-coming Black-owned businesses, including Present Your Joy, Beard Gang Members and Xay and Mama.
Founded by award-winning UK music artist and So Solid Crew member Swiss, Black Pound Day aims to encourage people to shop from local and online UK Black-owned businesses, by replacing their usual purchases with services and products from Black-owned businesses.
The platform currently has over 1,500 businesses on its directory and raises awareness of Black-led businesses up and down the country.
Commenting is Black Pound Day founder, Swiss. “Black Pound Day has always been rooted in what our community needs by increasing the visibility of Black-owned businesses. The opening of our second store in Westfield Stratford City is our response to calls from our community to continue this work. We are excited to bring the Black Pound Day shopping experience to East London in partnership with the Westfield team who continually support the movement.”
Also commenting is Alyson Hodkinson, general manager of Westfield Stratford City. “We’re proud to welcome the Black Pound Day store to Westfield Stratford City and offer our customers the opportunity to support the grassroots movement and discover products from a diverse range of haircare, homeware, fashion and beauty brands. We firmly believe that diversity and inclusion are vital to our business and we have a responsibility to ensure our offer mirrors the incredible diversity of customers visiting our centre every day.”
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