British childrenswear brand Blade & Rose is launching the award-winning Peter Rabbit™ collection in Europe. The range is making its debut at Pitti Bimbo in Florence on 22-24 June 2022 for September and October pre-orders. Winning the Gift of the Year Award in May, the nostalgic collection for girls and boys aged 0-4 years comprises tops, leggings, socks, zip rompers, bibs and blankets.
Commenting is Blade & Rose founder, Amanda Peffer.
“We are over the moon to have been awarded the European licence for the Peter Rabbit™ collection and are really excited to be able to share this wonderful range with our friends and neighbours on the continent.
“Beatrix Potter’s classic Peter Rabbit™ stories invoke wonderful childhood memories for so many of us. It’s a real privilege to be a part of creating delightful memories for future generations with our timeless Peter Rabbit™ collection.
“Pitti Bimbo is Europe’s leading childrenswear trade show and the go-to destination for buyers and brands. We felt this was the perfect place to showcase the collection. It’s fantastic to be exhibiting among some of the best childrenswear brands in the world.”
Peter Rabbit’s first introduction was in 1902 when the character was featured in The Tale of Peter Rabbit story.
English writer and illustrator Beatrix Potter went on to write five more stories; firmly establishing Peter Rabbit and his friends in the hearts and minds of millions of children around the world.
Since launching with its signature leggings back in 2010, Blade & Rose has developed a fanbase that has fallen in love with the brand’s fun and vibrant collections.
Winning a catalogue of industry awards since its inception, the Blade & Rose collection now includes matching long and short-sleeved tops; hoodies; sweaters; rompers; swimwear; hats; jumpers; colour changing raincoats; socks and booties. Plus, many new ranges are launching in the coming months.
To visit the Blade and Rose website, please click here. You can also click here for further information on Pitti Bimbo.
