Hot on the heels of a triumphant in-person return for Licensing Expo in Las Vegas, Brand Licensing Europe’s (BLE) online visitor registration is now open. BLE brings together thousands of leading retailers and manufacturers to discover the widest range of brands from Europe available for license; offering three days of deal-making, networking and trend spotting at ExCeL London from 20-22 September.
Over 120 companies from all over the world are already confirmed to exhibit. This includes strong representation from the UK; France; Germany; Italy; Spain; Portugal; Denmark; Lithuania; Finland; Netherlands; Norway; Slovenia; Sweden and Switzerland.
Leading brand owners include Paramount; Warner Bros; Hasbro; NBCUniversal; Mattel; Aardman Animations; AC Milan; Acamar Films; Banijay Brands; Asmodee; Asterix; BANDAI NAMCO; Beanstalk; Brandgenuity; Bulldog Licensing; Caroline Mickler; Crunchyroll; Cyber Group Studios; Difuzed; FC Barcelona; Gallimard Jeunesse; IMG Licensing; LMI; Magic Light Pictures; Natural History Museum; Penguin Ventures; Perfetti Van Melle; Royal Museums Greenwich; Sanrio; SEGA; Sony Interactive Entertainment Europe; The National Gallery; The Pokémon Company; The Smurfs; V&A; Yale University and many more.
The latest names confirmed include Euro Lizenzen; MGA Entertainment; Formula E; Ubisoft; UEFA Club Competitions; Van Gogh Museums; Creative Licensing Corp; KOCCA, plus more.
Thousands of brands are represented on the show floor, from animation to sports, heritage, arts, gaming and more. Attendees will have the opportunity to secure the rights to leading brands including My Little Pony; MTV; Top Gun; Chupa Chups; Asterix & Obelix; Paw Patrol; the Victoria & Albert Museum; The Batman; Hello Kitty; Assassin’s Creed; Peter Rabbit; Barbie; Masha & the Bear; the Van Gogh Museum; Formula E; le Petit Prince; Kellogg’s; Sonic the Hedgehog; Sophie la Girafe; Far Cry; and many more.
Commenting is Informa Markets SVP of Licensing, Anna Knight. “It was essential to bring BLE back as an in-person event last year. This industry is highly creative and collaborative and relies on face-to-face networking as well as the ability to experience brands first-hand, so we can’t wait to return even stronger this September.
“We saw some great quality attendees there – and at Licensing Expo last month – including H&M, Pull & Bear, Primark, Asda, and so many more, which shows the strength and growing appetite for brand collaborations and licensing. For 2022, we can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love. This year’s fashion theme aims to showcase collaborations first-hand and will let retailers and licensees experience brands and products in a more meaningful, engaging way.”
This year’s BLE theme is fashion.
The fashion theme will be woven throughout the show’s content, spotlighting the creativity happening in this sector and its impact on the licensing industry as a whole; from brand collaborations to innovations in the metaverse; retail experiences; and sustainability with the continued partnership with Products of Change. There will also be daily fashion shows on the central catwalk, product showcases, a high-profile keynote, and complimentary conference sessions.
For further information and to register for the show, please click here.
