Brand Licensing Europe, which takes place on 6-8 October 2020 at ExCeL London, has opened applications for this year’s Retail Mentoring Programme.

This year marks the 10th anniversary of the programme, which has seen over 300 industry professionals take part since its launch in 2011. In 2019, the programme saw a record-breaking 80 participants, an increase of 48% over the 2018 edition.

 

 

Commenting is Anna Knight, vice president of Global Licensing Group. “The Retailing Mentoring Programme offers an in-depth introduction into the world of licensing and unique access to some of the industry’s most important players.

“The wealth of expertise and insight on offer to buyers, creatives and managers are immense. Seeing so many people across a range of sectors participate in the programme demonstrates its value and scope, with the 2020 edition set to be the best yet.”

BLE’s Retail Mentoring Programme enables retailers to discover the benefits and fundamentals of licensing.

The Continuing Professional Development (CPD) accredited course provides insight into the licensing industry; helping retail teams gain a competitive edge when identifying new brand partners and negotiating licensing deals.

The Retail Mentoring Programme runs from spring until Brand Licensing Europe. It includes workshops, seminars and 1-2-1 consultancy sessions. Valued at £499, the programme is offered free to qualifying retailers.

In addition to the course, participants also receive:

• A place at the Licensing Essentials Course and Spring Fling in May organised in conjunction with Licensing International.
• An invitation to judge the Licensing Awards organised by Max Events.
• A place at the Retail Mentoring Programme’s closing Licensing for Retail conference.
• Access to exclusive retail content at BLE. This includes the retail trends lounge, where participants can meet over 260 leading brand owners and agents across fashion, entertainment, art, sports, corporate brands and more

Those taking part will also receive a day with a licensor to help them understand licensing from the brand-owner side. This is in addition to receiving tips on how to work effectively with some of the leading properties and agents.

Previous hosts have included eOne, NBCUniversal, Natural History Museum, Penguin, The Point.1888, and Viacom Nickelodeon Consumer Products.

Retailers can apply to take part in the programme here.