Chelsea-based baby and nursery boutique, Blue Almonds, has opened a new flagship store. Located right next door to its previous site, the new space spans three floors offering customers even more choice when it comes to highly curated baby and toddler furniture, toys, clothing, gifts and more.
Blue Almonds’ founder, Izabela Minkiewicz, partnered with leading interior designers Studio Nenmar to create the luxury shopping haven for parents-to-be, parents and gift-givers. Highlights include light wood fixtures and fittings, glass staircases, and a bespoke Blue Almonds counter at the end of the shop as a focal point.
The vision for Blue Almonds is to help mothers-to-be and new mothers successfully navigate the plethora of information available when it comes to preparing for and looking after a new baby. “Our goal at Blue Almonds is to support women during one of the most exciting and challenging times in their lives; early motherhood,” explains Izabela Minkiewicz.
“At Blue Almonds, we offer a way to easily shop for the best nursery furniture, baby items and gifts, and we source products that are designed to help mothers, babies and toddlers thrive. Our calm, bright and inspirational boutique is full of high-quality, curated baby and nursery products and our highly trained team is on hand to help our customers with anything related to their journey as parents and beyond.”
The 2,000 sq. ft shop covers three floors with defined themes on each.
The lower ground floor comprises a baby changing room, on-site personalisation and a luxurious client consultation room with a zen feel to ensure parents-to-be feel relaxed yet inspired. The Blue Almonds team of experts provide one-to-one appointments covering everything from nursery furniture customisation to interior design consultation.
The ground floor offers unique baby gifting ideas from a range of artisan designers and brands, some of whom are exclusive to Blue Almonds. It also provides a new wellness area, which includes motivational reading from the likes of Roxie Nafousi and wellbeing products from Baba West.
The ground floor also has a kids’ play area and a pop-up space to showcase all things new and exciting in-store. Currently the pop-up space is exclusively showing maternity and nursing clothing brand Bump & Milk.
The first floor leads up to a spacious roof terrace. This plays host to an events space during the summer months. The rest of the floor includes a library of children’s books and baby essentials from brands including aden + anais.
There is also the addition of a dedicated area for nursery and children’s room set-ups. This space features everything from cots, beds, desks and wallpaper to accessories such as lamps, chairs and stools.
To coincide with the new boutique, Blue Almonds is launching its first loyalty programme called Blue Almonds VIP.
The loyalty programme thanks customers for their support by offering ‘Almonds’ (points) for activities such as signing up for newsletters or sharing links with friends. In return, customers receive reward vouchers to spend in-store and online. As customers progress through the tiers, they earn more ‘Almonds’ and other benefits as they shop.
Blue Almonds is located at 166 Walton Street SW3 2JL. To visit the store’s website, please click here.
