The Baby Products Industry Association’s (BPIA) 2025 Concept & Innovation Awards are now open for entry. The Association invites the nursery industry and wider community, including students and budding entrepreneurs, to submit interesting product ideas for consideration.

The Association is keen to promote excellence and innovation in the nursery sector, and these annual awards encourage this. Over the years, judges have been presented with numerous interesting and innovative ideas; many of which have proceeded to market.

The winner of the 2024 Concept & Innovation Award was Penny + Kids with a new concept in modern nursery furniture – The Home System.

Commenting is Julie Milne, general manager of the BPIA. “The Concept & Innovation Awards highlight the ethos of our industry trade association. It encourages innovative thinking to produce new product ideas that are effective and safe, and make the lives of parents and their babies a little easier. Each year, we are overwhelmed by the creativity and often ground-breaking designs of many entries.”

The entry form for the 2025 Concept & Innovation Awards is available here. The only clause is that the product must not be for sale prior to Harrogate International Nursery Fair, which takes place on 12-14 October 2025.