As the deadline of Friday 10 April 2026 approaches, the Baby Products Industry Association (BPIA) encourages companies within the baby products sector to submit their entries for the BPIA 2026 Industry Trade Awards, sponsored by Nursery Today.

An expert panel of retailers, trade media, marketing professionals, and product safety specialists judge the BPIA Awards. They rigorously assess products for quality, safety, functionality, marketability and consumer appeal, offering a trusted, independent endorsement that strongly resonates with buyers and decision-makers.

Retailers actively look for the BPIA Awards logo when selecting ranges, recognising it as a mark of credibility and excellence within the sector. For brands seeking meaningful industry recognition, the Awards represent a powerful opportunity to stand out.

This year, entries will also support an important cause.

The BPIA has partnered with Newlife, the charity dedicated to changing what it means to grow up with a disability in the UK. Newlife will receive all shortlisted products submitted for judging to raise vital funds through its retail network. This initiative gives products a valuable second life and supports children and families in need. The Awards will be presented on 10 June 2026 at the BPIA Networking Event in Central London. To enter, please click here.

Do you have a colleague who deserves industry recognition?

Furthermore, as part of its 2026 Awards programme, the BPIA is also hosting the Outstanding Industry Contribution Award, celebrating individuals who have made an exceptional contribution to the UK nursery industry. Nominations are free of charge and available here, with the deadline for submissions being Friday 6 April 2026.